Skip to content

Media Coverage

Empowering Cross-Border Data Driven Business Decisions

Ocean Park Utilizes Data to Provide Pre-Trip Experiences for Travellers

EDigest: Hong Kong’s leading investment-focused magazine

Share This Article

ocean park_media_2407_1
ocean park_media_2407_2
ocean park_media_2407_3
ocean park_media_2407_4
ocean park_media_2407_5
ocean park_media_2407_6
ocean park_media_2407_7
ocean park_media_2407_8
ocean park_media_2407_9
ocean park_media_2407_10
ocean park_media_2407_11
ocean park_media_2407_12

EternityX’s Founder & CEO, Charlene Ree participated in a panel at Campaign360 in Singapore on May 15. Her panel, “From Segmentation to Synergy: Uniting Your Marketing Tribe” with other industry experts from Visa, Dell, and Sodexo, was being featured by Campaign Asia.

Charlene emphasised the importance of leveraging data and insights in B2B marketing to better gauge marketing strategies and allow for personalisation and precision marketing. In addition, she thought technology can empower B2C brands to better understand and influence their decision-making process. For example, the company itself uses customer data platforms (CDPs) to collect and organise clients’ information. Finally, she recommended an omnichannel marketing approach and consistent brand messaging across all touchpoints.

Media Contacts:

Kelly Chan

marketing@eternityx.com

+852 3589 6276