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Tongcheng Travel – China’s Leading Online Travel & Lifestyle Service Platform

Tongcheng Travel (同程旅行) is one of China’s top online travel and lifestyle service platforms, offering transportation, accommodation, attraction tickets, and local experiences. With over 326 million monthly active users*, Tongcheng is a key platform for brands in the travel, hospitality, and entertainment industries to engage with Chinese travelers.

_{*Data Source: Tongcheng Travel 2025 Annual Marketing Brochure}

For brands in the travel, hospitality, and entertainment sectors, Tongcheng Travel is an essential platform to reach China’s growing domestic and outbound travel market.

As a one-stop travel service provider, Tongcheng offers users seamless access to flight and train bookings, hotel reservations, attraction tickets, and travel packages. With its strong integration with WeChat Mini Programs, Tongcheng provides a frictionless booking experience, making it a preferred choice for Chinese travelers.

With its data-driven marketing solutions, Tongcheng enables brands to target high-intent travelers, enhance brand visibility, and drive bookings effectively.

What is Tongcheng? A leading online travel platform offering transportation, hotels, and attraction bookings.
Why is it important? Over 326 million* monthly active users, primarily Chinese travelers looking for seamless booking experiences.
_{*Data Source: Tongcheng Travel 2025 Annual Marketing Brochure}
Key Features: Travel bookings, WeChat Mini Program integration, Tongcheng Ads, and loyalty programs.
Marketing Opportunities: Brands can engage users through targeted advertising, travel promotions, and content marketing.

Tongcheng Travel Key Figure

China’s Leading Online Travel & Lifestyle Service Platform

326 Million+*

Active users

^{*Data Source: Tongcheng Travel 2025 Annual Marketing Brochure}

3.9 Million*

Hotels available for booking
^{*Data Source: Tongcheng Travel Holdings Limited, ANNOUNCEMENT OF THE RESULTS FOR THE YEAR ENDED DECEMBER 31, 2024, as of December 2024}

Tongcheng’s Functions & Key Features

Tongcheng Travel is one of China’s most comprehensive travel platforms, offering a wide range of services:

Transportation Booking (Flights, Trains, and Buses):

Users can book domestic and international flights, high-speed trains, and long-distance buses.
Integrated with China Railway and major airlines, making it a go-to platform for travel planning.

Hotel & Accommodation Services:

Approximately 3.9 million hotels available for booking*, covering domestic and international destinations.
Offers discounted packages, loyalty rewards, and exclusive deals for frequent travelers.
_{*Data Source: Tongcheng Travel Holdings Limited, ANNOUNCEMENT OF THE RESULTS FOR THE YEAR ENDED DECEMBER 31, 2024, as of December 2024}

Attraction Tickets & Local Experiences:

Users can book theme parks, museums, scenic spots, and cultural experiences directly through the platform.
Supports QR code-based entry, making it convenient for travelers.

WeChat Mini Program Integration:

Tongcheng is deeply integrated with WeChat, allowing users to book travel services without leaving the WeChat ecosystem.
Over 80% of Tongcheng’s MAU come from WeChat Mini Programs*, making it a powerful channel for brands.

^{*Data Source: Tongcheng Travel 2025 Annual Marketing Brochure}

Tongcheng Ads & Smart Marketing Solutions:

Brands can run targeted ads within the Tongcheng ecosystem to reach high-intent travelers.
Smart recommendations and personalized promotions help brands maximize conversions.

Loyalty Programs & Membership Benefits:

Tongcheng offers VIP memberships, travel discounts, and exclusive deals to frequent users.
Brands can collaborate with Tongcheng to offer co-branded promotions and travel packages.

User Demographics & Key Figures

Tongcheng’s audience consists of highly engaged travelers, making it an ideal platform for travel-related brands:

326 million+ monthly active users*
Over 80% of MAU come from WeChat Mini Programs*
Majority of users are aged 18-45*, making it ideal for brands targeting young and middle-aged travelers
Strong presence in both domestic and international travel markets

^{*Data Source: Tongcheng Travel 2025 Annual Marketing Brochure}
^{*Data Source: iReseach’s Third-Party Monitor of Internet Users’ Online Behavior (MUT)}

How Can Marketers Make the Most of Tongcheng?

1. Run Targeted Tongcheng Ads

Use native ads to appear in search results and travel recommendations.
Implement retargeting strategies to convert potential travelers.

2. Leverage WeChat Mini Program Integration

Optimize your brand’s presence within Tongcheng’s WeChat Mini Program.
Offer exclusive WeChat promotions to drive bookings and engagement.

3. Partner with Tongcheng for Co-Branded Promotions

Collaborate on travel packages, hotel deals, and attraction discounts.
Use Tongcheng’s loyalty program to offer special perks to frequent travelers.

4. Utilize Content Marketing & Travel Guides

Publish destination guides, travel tips, and itinerary recommendations to attract users.
Engage with user-generated content (UGC) to build trust and credibility.

5. Offer Exclusive Deals & Flash Sales

Run limited-time promotions to drive urgency and increase bookings.
Use Tongcheng’s push notifications to alert users about special offers.

Key Takeaway for Brands

Tongcheng is China’s leading online travel platform, offering seamless booking experiences for millions of travelers.
With 326 million+ users*, Tongcheng provides unmatched opportunities for travel brands, hotels, and attractions.
^{*Data Source: Tongcheng Travel 2025 Annual Marketing Brochure}
Brands can leverage Tongcheng Ads, WeChat Mini Programs, and loyalty programs to maximize engagement and conversions.
Ready to promote your brand on Tongcheng? Contact us today to develop a customized Tongcheng marketing strategy!