Media-MangoTV – Global Knowledge Hub

MangoTV – China’s Entertainment Powerhouse: Exclusive Variety Shows & Original Content

MangoTV (芒果TV) is one of China’s top video streaming platforms, known for its exclusive variety shows, original dramas, and reality programs. As the official streaming platform of Hunan Satellite TV, MangoTV is deeply integrated into the Mango Ecosystem, which includes Mango Excellent Media, a powerhouse that manages top Chinese celebrities, moderators, actors, and singers.

With a strong female audience (77.4%)*, MangoTV is the go-to platform for brands looking to engage with young, entertainment-driven Chinese consumers through celebrity endorsements, variety show sponsorships, and product placements.

^{*Data Source: CMMR, China TV Coverage and Viewership Survey Database, as of 2023}

For brands targeting China’s entertainment-loving audience, MangoTV is an essential platform. Unlike other streaming services, MangoTV is deeply integrated with Hunan Satellite TV, producing highly popular variety shows, reality programs, and original dramas that dominate China’s entertainment scene.

With its strong female user base, MangoTV provides brands with multiple advertising formats, sponsorship opportunities, and product placement options, making it a powerful tool for brand storytelling and audience engagement.

What is MangoTV? A leading video streaming platform in China, known for exclusive variety shows and original content.
Why is it important? Over 110 million daily active users* with 77.4% female audience.
Key Features: Exclusive content, celebrity endorsements, variety shows, and the Mango Ecosystem.
Marketing Opportunities: Brands can engage users through celebrity collaborations, sponsorships, product placements, and interactive marketing.
^{*Data Source: 2025 Hunan Radio and Television Platform Marketing Brochure}

MangoTV Key Figure

China’s Entertainment Powerhouse: Exclusive Variety Shows & Original Content

77.4%*

Female audience, making it ideal for brands targeting women
^{*Data Source: CMMR, China TV Coverage and Viewership Survey Database, as of 2023}

110 Million+*

Daily active users enjoying popular variety shows, reality programs, and original dramas
^{*Data Source: 2025 Hunan Boardcasting System Marketing Brochure}

MangoTV’s Functions & Key Features

MangoTV is China’s most influential entertainment streaming platform, offering a wide range of exclusive content:

Exclusive Variety Shows & Reality Programs:

Home to China’s most popular variety shows, including Sisters Who Make Waves (乘风破浪的姐姐), Call Me By Fire (披荆斩棘的哥哥), and Hello Saturday (你好，星期六).
Produces high-quality reality shows, talent competitions, and talk shows that attract massive audiences.

Mango Excellent Media: A Celebrity Powerhouse

Mango Excellent Media manages top Chinese actors, singers, and influencers, making MangoTV the best platform for celebrity-driven marketing.
Brands can collaborate with A-list celebrities for endorsements, product placements, and sponsored content.

Strong Female Audience (77.4%)

MangoTV has a dominant female user base, making it ideal for brands in fashion, beauty, lifestyle, and luxury industries.
Content is tailored to female preferences, including romantic dramas, reality shows, and celebrity-driven programs.

The Mango Ecosystem: A Multi-Platform Entertainment Network

MangoTV is part of the Mango Ecosystem, which includes Hunan Satellite TV, Mango Excellent Media, and offline entertainment events.
Brands can extend their marketing reach across TV, digital, and live events for a 360-degree entertainment marketing strategy.

MangoTV Ads & Brand Marketing Solutions:

Provides pre-roll, mid-roll, and post-roll video ads for targeted advertising.
Offers branded content, sponsorships, and product placements in popular shows.
Supports interactive ads and in-app promotions to drive engagement.

VIP Membership & Exclusive Content:

Over 66 million paid subscribers access ad-free viewing, early releases, and premium content.
Brands can collaborate on VIP-exclusive sponsorships and promotions.

User Demographics & Key Figures

MangoTV’s audience is highly engaged and entertainment-focused, making it a powerful platform for brands:

110 million + daily active users*
66.5 million + paid subscribers*
77.4% female audience*, making it ideal for brands targeting women
Strong influence in China’s entertainment industry

^{*Data Source: CMMR, China TV Coverage and Viewership Survey Database, as of 2023}
^{*Data Source: Statista, Average daily number of subscribing members of the Chinese video streaming site MangoTV from 2018 to 2023, as of 2023}
^{*Data Source: 2025 Hunan Radio and Television Platform Marketing Brochure}

How Can Marketers Make the Most of MangoTV?

1. Leverage Celebrity Endorsements & Product Placements

Collaborate with Mango Excellent Media’s top celebrities for brand endorsements.
Integrate products into popular variety shows, reality programs, and dramas.

2. Sponsor High-Engagement Shows & Events

Partner with hit reality shows, talent competitions, and exclusive premieres.
Gain brand exposure through event sponsorships and in-app promotions.

3. Target Female Consumers with Tailored Campaigns

Create beauty, fashion, and lifestyle campaigns that resonate with MangoTV’s 77.4% female audience.
Use interactive ads and social media integrations to enhance engagement.

4. Utilize the Mango Ecosystem for Multi-Platform Marketing

Extend brand reach across Hunan Satellite TV, MangoTV, and offline entertainment events.
Leverage cross-platform promotions for maximum visibility.

5. Expand Reach with Global & Cross-Device Advertising

Target users across MangoTV’s international platform.
Leverage multi-channel ad placements for a holistic marketing approach.

Key Takeaway for Brands

MangoTV is China’s leading entertainment streaming platform, offering brands unmatched opportunities for celebrity-driven marketing, sponsorships, and product placements.
With 110 million+* daily active users and a 77.4% female audience*, MangoTV provides a highly engaged audience for fashion, beauty, and lifestyle brands.
^{*Data Source: CMMR, China TV Coverage and Viewership Survey Database, as of 2023}
^{*Data Source: 2025 Hunan Radio and Television Platform Marketing Brochure}
Brands can leverage Mango Excellent Media’s celebrity network, variety show sponsorships, and multi-platform marketing to maximize engagement and conversions.
Ready to promote your brand on MangoTV? Contact us today to develop a customized MangoTV marketing strategy!