The Power Players: Engaging China’s Business Owners & B2B Leaders
China’s business elite are not just entrepreneurs; they are influential investors and industry leaders steering the nation’s economic transformation. Engaging with this demographic is essential for brands looking to thrive in the competitive B2B landscape.
Chinese business owners play a vital role in driving economic growth and innovation. They heavily rely on digital media for networking, insights, and investment opportunities, particularly in ventures beyond China’s borders.
B2B:
To effectively connect with China’s business elite, it is crucial to understand their preferred platforms and information sources:
WeChat:
Caixin:
Maimai:
Key Figure
investments in business made by China outside the country
In 2023, China’s investments in businesses outside the country (excluding financial industries) increased by almost 17% compared to the previous year, reaching about 917 billion RMB*, which is roughly $127 billion, according to data from the Ministry of Commerce. Over 90% of Chinese business owners utilize digital platforms for networking and information gathering*, emphasizing the importance of online engagement in their decision-making processes.
*Data Source: The State Concil Information Office, The People’s Republic of China, China’s proactive opening up expands mutual dividends, as of March 2024
*Data Source: ICCO, Media landscape in China: social media as the most important source of collecting information, as of 2017
Key Takeaway for Brands
CHINESE MEDIA LANDSCAPE
China Media Ecosystem Landscape: Fast, Fragmented & Mobile-First
