Media-iQIYI – Global Knowledge Hub

iQIYI – China’s Leading Video Streaming & Entertainment Platform

iQIYI (爱奇艺) is one of China’s largest video streaming platforms, offering a vast library of TV dramas, movies, variety shows, and original content. With over 520 million monthly active users*, iQIYI is a key platform for brands looking to engage with Chinese audiences through video advertising, content marketing, and brand collaborations.

^{*Data Source: QuestMobile and Gozen Data, as of Jan-Jun 2024}

For brands targeting China’s digital entertainment consumers, iQIYI is an essential platform. As one of China’s top OTT (Over-the-Top) streaming services, iQIYI provides premium video content, AI-driven recommendations, and interactive entertainment experiences.

With its highly engaged user base, iQIYI offers brands multiple advertising formats, sponsorship opportunities, and product placement options, making it a powerful tool for brand storytelling and audience engagement.

What is iQIYI? A leading video streaming platform in China, offering TV dramas, movies, and original content.
Why is it important? Over 520 million monthly active users and 112 million paid subscribers* engage with iQIYI’s content.
Key Features: Video streaming, original productions, AI-driven recommendations, interactive content, and advertising solutions.
Marketing Opportunities: Brands can engage users through video ads, sponsorships, product placements, and interactive marketing.
^{*Data Source: Statista, Average daily number of subscribing members of the Chinese online video site iQIYI from December 2021 to December 2023, as of 2023}

iQIYI Key Figure

China’s Leading Video Streaming & Entertainment Platform

520 Million+*

Monthly active users

^{*Data Source: QuestMobile and Gozen Data, as of Jan-Jun 2024}

112 Million+*

Paid subscribers
^{*Data Source: Statista, Average daily number of subscribing members of the Chinese online video site iQIYI from December 2021 to December 2023, as of 2023}

iQIYI’s Functions & Key Features

iQIYI is China’s most popular video streaming platform, offering a wide range of entertainment options:

Extensive Content Library:

Features Chinese and international TV dramas, movies, variety shows, and anime.
Produces high-quality original content, including hit series like The Bad Kids (隐秘的角落) and The Long Night (沉默的真相).

AI-Powered Content Recommendations:

Uses advanced AI algorithms to personalize content recommendations based on user preferences.
Helps brands target audiences more effectively with data-driven advertising solutions.

Interactive & Immersive Viewing Experience:

Offers VR content, 4K streaming, and interactive storytelling to enhance user engagement.
Features bullet comments (弹幕) that allow users to interact in real-time while watching content.

iQIYI Ads & Brand Marketing Solutions:

Provides pre-roll, mid-roll, and post-roll video ads for targeted advertising.
Offers branded content, sponsorships, and product placements in popular shows.
Supports interactive ads and in-app promotions to drive engagement.

VIP Membership & Exclusive Content:

Over 112 million paid subscribers access ad-free viewing, early releases, and premium content.*

^{*Data Source: Statista, Average daily number of subscribing members of the Chinese online video site iQIYI from December 2021 to December 2023, as of 2023}
Brands can collaborate on VIP-exclusive sponsorships and promotions.

User Demographics & Key Figures

iQIYI’s audience is highly engaged and entertainment-focused, making it a powerful platform for brands:

520 million+ monthly active users
Majority of users are aged 18-40*, making it ideal for brands targeting young and middle-aged consumers
Strong presence in both domestic and international markets

^{*Data Source: iReseach’s Third-Party Monitor of Internet Users’ Online Behavior (MUT) as of January 2025}

How Can Marketers Make the Most of iQIYI?

1. Run Targeted iQIYI Video Ads

Use pre-roll, mid-roll, and post-roll ads to reach engaged viewers.
Implement AI-driven ad targeting to maximize relevance and effectiveness.

2. Leverage Product Placement & Branded Content

Integrate products into popular TV dramas, variety shows, and movies.
Collaborate with iQIYI’s original productions for seamless brand storytelling.

3. Sponsor High-Engagement Shows & Events

Partner with hit reality shows, talent competitions, and exclusive premieres.
Gain brand exposure through event sponsorships and in-app promotions.

4. Utilize Interactive & AI-Powered Marketing Toolsayments for Global Expansion

Engage users with interactive ads, gamified experiences, and AR/VR content.
Use AI-driven insights to optimize ad placements and campaign performance.

5. Expand Reach with iQIYI’s International Platform

Promote brands to global Chinese-speaking audiences through iQIYI’s international app.
Leverage cross-border marketing strategies to reach overseas Chinese consumers.

Key Takeaway for Brands

iQIYI is China’s leading video streaming platform, offering brands unmatched opportunities for video advertising, sponsorships, and product placements.
With 520 million+ users and 120 million+ paid subscribers, iQIYI provides a highly engaged audience for brand storytelling and digital marketing.
Brands can leverage iQIYI’s AI-powered ad solutions, interactive content, and premium sponsorships to maximize engagement and conversions.
Ready to promote your brand on iQIYI? Contact us today to develop a customized iQIYI marketing strategy!