According to the “Analysis Report on China’s Micro Drama Market and Overseas Market 2024-2025” released by iiMedia Consulting, it is estimated that by 2027, the scale of China’s online minidrama market will exceed 100 billion CNY (13.75 billion USD). China’s booming online minidrama market is positively impacting the overseas market, highlighting its immense growth potential. Multiple content producers and platforms are ramping up investments in minidramas, reflecting the market’s optimistic attitude on this emerging content format.
Relying on our keen market sense and rich resources, after the launch and positive reception of our first overseas minidrama “Love is a Lullaby” on the GoodShort platform, EternityX has once again targeted the highly potential European market. Currently, EternityX has cooperated with the industry-leading company Short TV to jointly engage in minidrama production in Georgia. The two parties are collaborating closely to bring our latest project, “My Poor Billionaire Husband,” to fruition, which is currently in post-production and slated for release in August 2024.
EternityX’s Ace for Mini-Drama Dominance in Europe
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Georgia’s unique advantages
By bridging the gap between Asia and Europe, Georgia accesses unique geographic advantage, cultural heritage and historical resources, providing more possibilities and diverse filming scenarios for minidrama creation.
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Mature film industry foundation
Meanwhile, Georgia has a mature film industry foundation, with skillful industry workers, which can ensure the high-quality completion of minidrama production.
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Significant cost advantage
As minidrama production costs continue rising globally, Georgia offers a unique cost advantage. At the 2024 Micro Drama Ecosystem Conference, The founder and CEO of Journey Entertainment (New York), Gao Feng, revealed that prices in the US increased from $60,000 per minidrama in the second half of 2023 to $180,000-$250,000 in the first 7 months of 2024. In contrast, EternityX’s Georgia-based operations allow it to better control costs and prices.
Globally, minidrama production budgets are continuously rising while capacity remains limited. As the second growth market for English-language content, Europe is playing catch-up with immense potential. Leveraging its seasoned film/TV workforce and infrastructure, Georgia has emerged as an attractive production base with a clear cost advantage. Given labor and location costs dominate the minidrama budget, Georgia’s cost efficiencies make it a prominent choice for EternityX’s overseas expansion.
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Internationalized expert team
EternityX has an all-round and highly competitive advantage in minidrama production. The company carefully selects excellent filming locations, as well as the production team, which is composed of foreign directors and screenwriters, forming an efficient bilingual collaboration system that can quickly complete the entire workflow from script writing to personnel arrangement and scene building, while maintaining real-time communication and updates during the filming process.
EternityX has amassed a diverse pool of thousands of excellent European actors, providing rich casting options for our minidrama productions. Combined with expert post-production, this talent-centric strategy ensures consistently high quality content.
EternityX’s Europe-based model utilizes native English-speaking actors, addressing any client concerns over actor accents. Combined with a bilingual production team, this multilingual capability ensures the filming quality of EternityX’s English minidramas for overseas markets.
With its filming in Georgia, EternityX is fully leveraging the country’s rich resource advantages. Recently, the company has commenced production on a new overseas minidrama titled “My Triplet Alphas”. This project not only reflects EternityX‘s ongoing investment in the European market, but also demonstrates its firm execution of its overseas minidrama strategy. Going forward, EternityX will actively explore more drama genres to meet market demands, striving to promote the positive development of the minidrama industry.
