We are brewing fresh insights at the Digital Travel Summit Asia 2024, as we transform travel marketing strategies to blend our expertise in marketing with the vibrant world of Chinese travelers. Imagine each cup of coffee as a sip of wisdom, energizing your strategies to connect with one of the most dynamic travel markets in the world. With our bespoke solutions—PilotX, NaviX, and MediaX—you’re set to brew success and navigate the ever-evolving landscape of the travel industry. So, grab your favourite cup and let’s embark on this flavourful journey!
Digital Transformation: Brewing New Beginnings:
Digital transformation is like crafting the perfect blend—requiring the right ingredients and precision. EternityX’s PilotX, an AI-driven precision MarTech programmatic platform, is the secret ingredient to enhancing your business operations. Picture PilotX as the espresso shot that powers your marketing campaigns, ensuring they’re bold, robust, and perfectly targeted to Chinese travelers.
Brewing Efficiency: The Hilton Hotels & Resorts Success Blend
Hilton Hotels & Resorts has seamlessly integrated PilotX into their marketing strategy, aiming to enhance brand awareness and boost hotel room bookings. Utilizing PilotX’s robust data capabilities, the platform identifies and targets audiences using a blend of first, second, and third-party data. For example, with first-party data, PilotX discerns the spending power of Chinese tourists. It uses GDS and third-party data to better understand travel intentions, targeting those who search for travel-related keywords on platforms like Baidu, especially for destinations such as Japan and Thailand. Just like a top-tier coffee machine, PilotX has enabled Hilton to brew a highly successful marketing campaign, surpassing expectations with a 124% ROAS and a 176% increase in engagement.
Customer Experience : Savouring Every Moment:
Creating an exceptional customer experience is like crafting a smooth, satisfying latte, tailored to individual tastes. NaviX, our comprehensive cross-border consultancy service, is your guide to blending different market dynamics into a seamless journey for Chinese travelers. With NaviX, you can brew personalized experiences that delight and satisfy every customer.
Customizing the Blend: Ocean Park Hong Kong’s Tailored Strategy
For Ocean Park Hong Kong, we provided deep insights to create a customized media plan based on the travel decision-making journey of Chinese tourists. During the pre-trip research phase, Ocean Park was advised to leverage popular Chinese OTA platforms and social media channels such as Weibo, WeChat, and Douyin, where tourists seek travel inspiration. Successful KOL campaigns on Xiaohongshu and Douyin were executed to generate positive word-of-mouth. Throughout the journey, EternityX recommended programmatic ads on travel apps to maintain momentum and top-of-mind awareness. This carefully crafted blend led to an astounding 1200% sales growth. This is the result of finding the perfect “blend.”
eCommerce: The Digital Marketplace Café:
Step into the bustling café of eCommerce, where trends and technologies shape online travel bookings. MediaX, our trusted media representation service, ensures your business stays at the forefront of these trends. With MediaX, you’re not just serving coffee—you’re serving insights that enhance bookings and conversions, especially for the Chinese market.
Effective Approach: MediaX-Driven Growth
With the help of MediaX, a leading super transportation app in Southeast Asia pinpointed the optimal media channels to reach their target audience and maximize campaign results. By leveraging data analytics from key opinion leader (KOL) posts on various platforms, they identified high-level matches to effectively connect with their desired Chinese audience. This approach was particularly effective, as Chinese tourists often search for travel recommendations and inspiration on social media and short-form video platforms after confirming their trip reservations. MediaX empowered the app to achieve a six-fold increase in app downloads and a 200% growth in click-through rates (CTR).
Watch This Space: Brewing the Perfect Marketing Strategy with EternityX
Watch this space and discover how EternityX can brew the perfect marketing strategy for your travel business, especially when targeting Chinese travelers. By leveraging our powerful AI marketing technology, you’ll navigate market changes with ease and achieve new heights of growth.
Crafting effective marketing strategies is like mastering the art of brewing—balancing flavours and techniques to create something irresistible. EternityX’s suite of solutions—PilotX, NaviX, and MediaX—helps you design campaigns that capture attention and drive meaningful engagement and growth, particularly in the Chinese market.
So, pour your next cup of perfection and get ready to brew success! With digital transformation, enhanced customer experience, eCommerce trends, and effective marketing strategies, you’ll be well on your way to serving up success. Cheers to growth and innovation!
