Media Coverage

Our CEO Charlene explored the spreading influence of Xiaohongshu in Hong Kong, sharing new marketing phenomena and Xiaohongshu trends and providing insights on how brands could leverage XHS in their digital marketing campaigns. She believes that the UGC nature of XHS has transformed consumers from passively receiving branded messages to becoming brands’ co-creators. Brands and marketers should evaluate their marketing objectives, identify their target audience, and understand the unique characteristics of Xiaohongshu’s community before launching their marketing campaigns on the platform.