A Trailblazing Partnership to Harness Expertise in Chinese Audiences Targeting & Media Ecosystems in a New Era of Global Marketing…
Driving Value Creation & Growth for Businesses, Clients & Agency Partners
JANUARY 8, 2025, HONG KONG, GREATER CHINA, SINGAPORE, BANGKOK, SYDNEY, LONDON, NEW YORK , MIDDLE EAST – EternityX, an AI-driven marketing powerhouse and the global expert in mastering Chinese audiences and media ecosystems, bolsters its leadership with three senior hires, to drive its rapid global expansion across APAC, Europe, and the Middle East.
In a defining move, Deric Wong assumes the role of Chief Business Officer, Global (CBO) at EternityX. Joining Deric Wong is Jean Kniss Loh as Chief Marketing Officer, Global and Max Lee as Global Partner, China Media Integration. This strengthened leadership positions EternityX to deliver innovative, culturally intelligent solutions, empowering businesses, clients, and agency partners to thrive in a rapidly changing global marketplace.
A Bold Vision for Global Expansion, Growth, and Innovation:
This partnership serves as a cornerstone in EternityX’s mission to “Master the Realm of Chinese Audiences” while scaling its global footprint. With an established presence across APAC, Europe, and the Middle East, EternityX bridges cultural divides by delivering campaigns that resonate with Chinese audiences worldwide.
EternityX and DJM Consulting founded by Deric Wong, align under a shared vision of actionable strategies that integrate innovation and cultural intelligence. This collaboration reflects DJM Consulting’s philosophy, “Don’t Judge Me”, and EternityX’s focus on connecting East and West through advanced marketing solutions tailored to complex markets.
Charlene Ree, CEO of EternityX, highlights the importance of this collaboration, “At EternityX, our vision has always been to empower brands to reach their full potential by connecting them with the world’s most dynamic audiences. Partnering with DJM Consulting is a pivotal step forward and enables us to scale our expertise and adapt to the unique needs of global markets. By combining DJM Consulting’s expertise with EternityX’s advanced technology, we’re empowering brands to thrive globally and setting a new benchmark in an interconnected and rapidly evolving world. Together, we are creating enduring value for clients and agency partners through innovation and cultural understanding.”
Deric Wong, CEO and Founder of DJM Consulting and Chief Business Officer, Global of EternityX, adds, “This partnership aligns with the evolving global landscape, where business empowerment begins with unlocking new growth potential. At DJM Consulting, innovation is at the heart of everything we do. From challenging conventional thinking to evolving business models, we help companies rewrite their future potential. With deep expertise in strategic marketing, advertising, and corporatisation, DJM Consulting empowers companies to expand into high-growth markets with EternityX, while strengthening their media presence and brand positioning”.
Empowering Brands with Growth Potential:
This partnership accelerates brand growth and innovation through strategies and solutions designed for success:
- Effective Cross-Border Strategies for Growth
With expertise in executing over 6,000 successful campaigns for 500+ brands, EternityX creates effective Cross Border Marketing Strategies to Supercharge Brand Love and Business Growth by connecting East and West industry sectors across beauty, banking, financial services, luxury, hospitality and travel. - Advanced AI and Audience Intelligence
Leveraging EternityX’s proprietary ID Space and the integrated capabilities of PilotX, NaviX, and MediaX, EternityX provides brands with precision targeting, enhanced communications, and expanded reach via exclusive media partnerships, to convert profitable Chinese audiences. - Innovation Through Research and Thought Leadership
By combining patented algorithms, AI modelling, and audience insights, EternityX and DJM Consulting deliver actionable strategies that keep brands ahead of trends through research, thought leadership, whitepapers, and data-driven reports.
EternityX New Leadership:
This partnership is helmed by a team of experienced leaders,
- Charlene Ree, CEO, EternityX:
Charlene’s visionary leadership has established and expanded EternityX into a trusted partner in global marketing across key significant markets. Her focus on integrating media ecosystems, with AI and cultural intelligence drive impactful solutions for brands worldwide. Charlene is well-regarded by industry peers, media and clients alike, for her illustrious career and entrepreneurial spirit. - Deric Wong, Chief Business Officer, Global, EternityX:
With decades of experience, including leading Dentsu China and Omnicom Media Group Hong Kong, Deric is recognized for his innovative strategies and operational excellence. As CBO, he oversees business strategy, partnerships, and performance, aligning corporate objectives with a sustainable growth approach. - Jean Kniss Loh, Chief Marketing Officer, Global, EternityX:
Jean brings over 20 years of experience in strategic communications, crafting narratives for global companies in her roles with FTI Consulting, Burson-Marsteller, FleishmanHillard, Ogilvy and KPMG. As CMO, she spearheads EternityX’s global branding and thought leadership efforts, ensuring the company’s continued relevance in an ever-evolving marketplace. - Max Lee, Global Partner, China Media Integration, EternityX:
Max brings over 15 years of extensive experience in global advertising and media agencies including Carat, Mindshare, MediaCom, and PHD. Max bridges global ambitions with China’s intricate media landscape, creating culturally relevant campaigns that resonate with local audiences. His expertise enhances EternityX’s ability to stand out in competitive markets, delivering tailored solutions that drive meaningful impact.
Deric Wong added, “Success in global marketing today demands collective intelligence and the seamless collaboration of diverse expertise, to achieve a shared goal. Drawing from my experience of leading international creative, advertising, and media organizations, I’ve witnessed how agility, collaboration, and innovation – when paired with a deep understanding of markets – drive transformative outcomes. Our partnership represents an opportunity to push boundaries further, leveraging advanced technology to shape future-ready solutions. Collaborating with Charlene Ree, a trailblazer in AI-driven marketing, we are redefining how businesses, agencies, and industry peers unlock growth in an ever-evolving global marketplace.”
Charlene Ree concludes, “For businesses, this partnership paves the way for strategies that connect globally and locally. For agency partners, it offers the tools to enhance capabilities. And for industry peers, it sets a benchmark for navigating the rapidly evolving global marketplace. Together, EternityX and DJM Consulting are shaping the future of global marketing.”
About EternityX Marketing Technology:
At EternityX, we equip brands and businesses to master the realm of Chinese audiences through the Power of Three—PilotX, NaviX, and MediaX. These cutting-edge, AI-powered solutions enable precision targeting, providing data-driven insights that allow companies to connect with profitable audiences in key markets and beyond.
With over 6,000 successful cross-border campaigns for more than 500 brands, EternityX helps brands unlock growth, deepen audience connections, and drive long-term success.
Our expertise bridges the gap between East and West, ensuring that brands can thrive in a rapidly evolving digital landscape. Learn more about us https://www.eternityx.com
About DJM Consulting:
“DON’T JUDGE ME” (DJM) isn’t just a tagline—it’s a powerful business mantra that defines how we tackle every challenge. We help businesses embrace their achievements while unlocking future growth potential. By challenging perceptions and judgments, DJM inspires fresh perspectives that lead to new business opportunities and competitive advantage.
With deep expertise in strategic marketing, advertising, and corporatisation, DJM empowers companies to expand into high-growth markets, while strengthening their media presence and brand positioning. At DJM, innovation is at the heart of everything we do. As a consulting firm with an investment edge, DJM not only offers strategic business advice but also secures financial pathways that turn strategies into tangible results. Our unique EVOLUTION framework accelerates growth, especially in disruptive times. With DJM, your business won’t just grow—it will evolve. www.djm-consulting.com
