In the digital era, social media plays a pivotal role in shaping travel decisions for Chinese tourists. Platforms like WeChat and Douyin empower travellers to personalize journeys and discover new destinations.
Charlene, our CEO & Founder of EternityX, recently shared insights with the South China Morning Post (SCMP) on how social media is shaping Chinese tourists’ travel decisions. Charlene emphasised how social platforms are empowering Chinese travellers to personalize their journeys, discover new destinations, and share experiences globally.
Highlighting the significant role of social media in shaping travel decisions, Charlene’s observations underscore the need for industry adaptation to cater to the evolving preferences of tech-savvy Chinese tourists. The SCMP feature sheds light on the transformative effect of social media on travel experiences, emphasizing the importance of understanding and leveraging these digital trends.
The opinion piece was featured in South China Morning Post’s Chinese tourists, Economy/China Economy section, Read the whole coverage here.
