Objective:
- Attract prospecting client and reactivate existing client
- Drive sales and awareness to their own brand website and build their own private domain traffic
Target Audience:
PROSPECTING AUDIENCE:
- New female visitors with high spending power
EXISTING CLIENTS:
- Loyal female consumers who have stable monthly spends on Lancôme’s product
Campaign Format:
Native Ads
Banner Ads
Pain Point & Solution 1:
Pain Point & Solution 2:
Pain Point & Solution 3:
Key Results:
TOP TIER VENDOR:
With years of collaborations with Lancôme, we were one of the top vendors that continuously achieve more than given KPI including impression and clicks
CPO lower than expected
CTR higher than expected
Insights & Recommendations:
