Case Study

Empowering Cross-Border Data Driven Business Decisions

Four Seasons

Four Seasons

Four Seasons

Objective:

Convert room booking and drive button clicks for Four Seasons’ Chinese restaurant

Target Audience:

Affluent Chinese expats in Hong Kong

Campaign Format:

Splash Ad

Native Ad

Banner Ad

Pain Point & Solution:

Four Seasons_Pain Point

Four Seasons_Solution

Key Results:

CTR higher than expected

CPM lower than expected

CPC lower than expected

Recommendations:

Four Seasons_Recommendations

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